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Challenge Accepted


Childhood obesity is stated as ‘one of the most serious public health challenges of the 21st century’ by the World Health Organization. Luckily, it's preventable, when we adapt to the right lifestyle! Yet how to change this behaviour and maintain this over a longer period of time, especially with children?

In the 'What If Lab: Local Government Meets Design' designers were coupled to local challenges in a collaboration between Dutch Design Foundation and Initiate (Vereniging Nederlandse Gemeentes). OOOH Studio was coupled to GO! - Gezond Onderweg, a health coaching program for children with obesity. In this project from OOOH Studio, I was responsible for research and input on behaviour change and obesity into a concept and design for a game, involving all stakeholders in the process (children, coaches, doctors, parents, managers). 

'Challenge Accepted' is a serious game that motivates obese children to challenge themselves in 'the real life'. Using the mobile phone as the perfect vehicle to reach today's children, the games are all played in the child's daily environment. Games are played alone, together or in a group. For instance challenging yourself to move around, challenging your mother to not eat sweets for an entire week or challenging friends in the neighborhood to play a game outside!

- OOOH Studio
- GO!
- Initiate
- Dutch Design Foundation




Project by OOOH Studio