Smart Design to Market

Masterclass business modelling

A three day masterclass about the business model behind a design. Every day different experts (marketing, engineering, legal) were invited to share feedback and insights on our future plans. An absolute luxury to have three days of full commitment to DOK with all the feedback around.

We worked with the pitch canvas focusing on different domains involving ‘who will buy my product’ and ‘how can I reach them’? In February we will use the pitch canvas to pitch our designs. When the pitch is well-received we are able to get support and mentorship over a longer period of time!